If you want to experience what’s new in
home furnishings, the place to be is High
Point’s Market Week. High Point Market will
be held Oct. 16-21. The 2011 Spring Market
will be April 2-7, 2011. A new communica-
tions campaign recognizes High Point’s
long-held position as the defining event in
home furnishings and a place to see new
merchandise, gather market information and
meet others in the industry
“A few years ago, we started focusing on
High Point as a fashion and trend center with
our ‘premier Market for world premieres’ and ‘all
the latest forms at one function’ themes,” says
Market Authority president and CEO Brian Casey. “Then, our
“collage” campaign looked a little deeper, presenting Market as
a multi-layered event that gives a comprehensive experience of
the forces that drive home furnishings. And, last year, our “con-
High Point: Defining event in home furnishing
New upholstery introductions
from Bernhardt Furniture’s
upholstery catalog.
tions that can make your business thrive.”
“With more exhibitors than any other
event, Market Week presents a truly
comprehensive product selection, cover-
ing every category, style and price,” Casey
concludes.
There’s also a full schedule of business-oriented seminars and presentations, and
social events for attendees to meet one
another.
Past shows have drawn as many as 85,000
attendees and have featured more than 2,000
exhibitors and as much as 12 million square feet
of exhibit space in several hundred buildings.
A new planning tool, MyMarket, available at www.
highpointmarket.org will allow show visitors to customize
their own market week experience by identifying suppliers,
presenters and events they most want to see and create a
personal plan. For general information, call 800-874-6492, or
336-869-1000, or go to www.highpointmarket.org.
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