ORDER SIZE AND PROFITS
trated that they do not need to maintain
a warehouse or a fleet of trucks. They
are demanding and punctual with their
suppliers and a small team of trusted in-
dependent installers. This is a low-over-
head, high service formula that suits the
character of their particular client base.
It is a company that is clearly practical,
conservative and well managed, match-
ing the character of their neighborhood.
Joe Tabera, Cabinets Etc.,
Huntington Beach, Calif.
Joe Tabera has been in business for 15
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years. During this period the communities
surrounding his base in Huntington Beach
have blossomed as never before. Nearby
Newport Beach is a unique and glamorous community that has streets lined with
old mansions and new clusters of Mc-Mansions. For 10 miles in every direction
there are luxury home communities.
Tabera has made connections with
interior designers and architects through-
out this area. He concentrates on a 20-mile
radius. According to Tabera, “the custom-
ers who can pay are the ones nearest the
coast.” He also observes that, “What is
keeping us going is repeat business.” He
reports that he had completed eight jobs
for one customer. “Some customers call
back 12 years later for more projects.”
Tabera also keeps customers asking
for more of his work by giving them a lot
of little extras at no cost: a pull-out, some
extra cubby holes.” We don’t nickel and
dime them” he said. “We go the extra mile
and the quality gets them hooked.”
Tabera started out specializing in kitch-
ens and then expanded into entertainment
units, nightstands, dressers and chests
of drawers. “Since flat-panel televisions
came out the entertainment business has
soared,” he comments. Tabera worked
with a home entertainment specialist and
learned how to ventilate properly.
Cabinets Etc. has a new
1,250-square-foot cabinet shop, down-sized recently from a larger space. He
has installed Powermatic table saws,
a Ritter boring machine, Blum boring
machines and De Walt miter saws, among
other stationary equipment. ◼