KCMA releases kitchen, bath wood-based
cabinet market size research
The Kitchen Cabinet Manufacturers Association released results of its market
research project, which found the total
kitchen and bath cabinet market to
be worth $6.997 billion in the U.S.,
wood-based residential cabinet market for
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the year ending 2010.
The study combined information from
existing KCMA member companies and
other third-party sources, such as trade
magazine reports, government data and
industry association data. A KCMA Task
Force comprised of industry marketing
experts reviewed 2009 data from each
of the independent sources to produce a
market size estimate for 2009. The 2009
data was selected because it represented a complete data set from each of the
sources noted above for that fiscal year.
“Lacking a perfect, single source, we
believe that this methodology and definition of the market size provides the most
timely and best estimate for the U.S.,
wood-based, residential cabinet market,”
said KCMA president, Greg Stoner.
The Task Force then used the KCMA
monthly “Trend of Business” report of
82 companies to calculate a market
change percentage from 2009 to 2010.
KCMA’s TOB report includes data from
82 reporting companies of varying size
and geographic distribution. It serves as
a strong proxy for the broader residential wood kitchen and bath market. The
TOB measures monthly and year-to-date
change of the current year versus prior
year. Nearly half of the participating
companies reported annual sales of $10
million or less, with 11 percent reporting
sales exceeding $100 million.
“While we realize that there is never a
definitive or perfect market sizing study,
in our estimation, this approach represents a sound and reasonable method
for our industry as defined. We chose to
narrow the focus to ‘residential, wood-based’ cabinets as a more focused view
of the market we represent. At the same
time we recognize that there is a nonresidential market as well as a cabinet
market that is produced via other materials (most notably steel),” Stoner said.
For more on the results, please visit
www.kcma.org.
