SOCIAL
MEDIA
Social Media is a collection of strategies, practices and tools for
communicating, creating, sharing and discussing news, information
and other media online. Or to break it down further—social media is
word-of-mouth on steroids!
Twitter
Twitter has evolved into a powerful news feed
of 140 characters or less. Celebrities, pets,
politicians and even businesses are taking
advantage of this powerful medium. Generating
buzz for a new product or promotion is instant and
connecting with current and potential customers—
priceless. As with any successful marketing tool,
twitter must be regularly updated to be
facebook
facebook is a more personal way to connect
to current and potential customers. Creating
a page for your product or business engages
customers and requires employee interaction;
remember word-of-mouth on steroids. A page will
need to be monitored for customer service requests
and seeded to help get the conversation started.
Daily postings are the only way to get into your
customer’s news feed, which encourages them to
effective. If a dedicated person isn’t available,
ask us how we can help set up an account and
keep it active.
CabinetMakerFDM ’s twitter feed www.twitter.
com/cabinettrends disseminates the latest wood-
working news, trends and commentary to more than
3,000 followers and growing on a daily basis.
visit your page. Is your staff stretched too thin to
create and update a facebook page or pages on a
daily basis? We can help!
CabinetMakerFDM has two facebook pages to
engage readers and woodworkers:
www.facebook.com/SawdustSoup
www.facebook.com/
CabinetMakerFDM
YouTube
You Tube is a video-sharing website on which
users can upload, share, and view videos.
It also is the second most popular search
engine in the world. People like to watch videos and
woodworkers especially like to watch product videos
and see other shops in action. Videos don’t require
expensive camera equipment or a studio—just shoot
and upload and watch your message go viral.
Do you need help creating and maintaining
a You Tube channel? Our expertise is at your
disposal.
CabinetMakerFDM’s You Tube channel engages
woodworkers around the world. Our most watched
video has more than 50,000 views!
www.youtube.com/user/CabinetMakerFDM
Social media is not a fad.
If you don’t have an active social media presence—you’re missing out on a
meaningful way to reach customers and potential customers. If your competi-
tion isn’t blogging or hosting a community, they will be soon. We can help.
Create a social media strategy •
Set up accounts on Twitter, face- •
book, You Tube, LinkedIn
Maintain all social media channels •
Create and maintain a custom blog •
or community
Promote your next event or product •
through our well-established social
media channels
Create a custom social media •
presentation for your company.
Looking for something different? Let’s talk.
2012 Media Guide
