Audience Profile
CIRCULATION STATEMENT May 2011 - Publisher’s own data
100% Subscriber Requested Circulation
Primary Business And Industry Profile
Kitchen, Bath Custom Cabinet
Audience Manufacturer or Designer (49.2%) Residential Furniture & Case Goods (11.9%)
19,691
4,796
Commercial/Institutional Furniture,
Cabinet or Store Fixture (7.1%)
2,839
Millwork/Architectural Woodwork (15.5%)
6,215
Other Wood Products (10.2%)
4,064
Laminators/
Countertop Manufacturers (2.1%)
824
Dealers, Distributors, Wholesalers (3.9%)
1,582
0
5000
10000
15000
20000
25000
CLASSIFICATION BY JOB FUNCTION
CLASSIFICATION BY
EMPLOYEE SIZE
Corporate &
1 to 9 employees (67%)
26,682
Operational Management
26,661
Production Management
8,080
10 to 19 employees (13%)
5,004
Engineering, Design,
Purchasing, Marketing & Sales
5,270
20 to 49 employees (9%)
3,516
Total 40,011
50 to 99 employees (4%)
1,685
100 or more employees (7%)
3,124
2012 Media Guide
